On Names, Brands and Meaning

Standing Out!

Branding these days is surely harder than it ever was. The internet pulsates like a busy Saturday on Oxford street, and with so many options, well, to be frank, if you don’t catch the eye, you really can get submerged by the throng.

Names are of course integral to branding. Company names need to be memorable, and if they have a meaning, they need to correlate in some way to what you represent. One of the hardest things about being an seo business is actually finding a Company name. Well, not the hardest, but by no means the most straightforward either. Because there are so many seo Companies out there, you’ll probably be on a wild goose chase if you go for something descriptive. “Top Ranking”, “Apogee Marketing”, most of these names are long gone. And besides, they all sound rather hackneyed these days, not to mention the assumed affront to the trades description act. No search engine agency can guarantee top rankings, and calling yourself something like that has the fishy twang of a second hand car salesman calling himself “Honest Dave”. If you try for something more circumspect, you are in danger of ending up with something dull, verbose, cumbersome, or all three. “Online Business Promotions”, “The Online Visibility Company” – yawn. Moving on…

Finding Inspiration

I live these days in Devizes, Wiltshire, which happens to have the Kennet And Avon Canal running through it. I don’t fish or run a canal boat, but I do enjoy walking along the canal, and I suspect that, if I felt I could get away with it, I would abandon writing internet marketing blog posts altogether, and write instead about the history of the canal, and study and document the wildlife instead. Does that sound terrible? Well, to be honest, how many articles can you write about marketing and seo? Lots I am sure, but it does get endlessly repetitive hearing about meta tags, header tags, and quality content….

I suppose you could say that the canals were as central to the Industrial Revolution as Google is to the Information Revolution…(would that make Apple the trains?)

During a recent walk I was treated to a glide past by a magnificent game of swans. (Game is the collective noun for swans). Nature is really incredibly eloquent and expressive. Well, before I post some pictures, let me just say, if I hadn’t called myself Orange Whale Ltd, it might have been Swan Seo, or even……keep that thought. Because that’s ideally what seo should achieve….your site should glide serenely along at the top of Google, whilst under the surface, clever boffins  (US-en: geeks) are working away furiously to achieve those results…well, something like that.

Anyhow, here are some nice pictures……right, I’m off for a walk.

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