Our Lead Generation Services

SEO is at the core of Orange Whale’s marketing services, and while SEO is the essential component in our inbound marketing hub, it doesn’t of itself answer to the primary need of most businesses, which is sales. Sales are often heavily dependent on a good lead generation system. Lead generation can come in all sorts of forms, but we specialize in generating leads through online lead generation: in essence, by creating high profile online properties, and then making contact in one way or another with the people who come to those properties.

Engagement of potential clients turns traffic into leads, and by developing our SEO service into a comprehensive sales lead generation funnel, we turn a marketing system into a sales and marketing system, which is naturally of more value to you the client.

Running lead generation campaigns requires greater resources and greater campaign management than an SEO campaign, and this is reflected in our prices. We do not set any standardized costs for lead generation services but rather, having determined with you the client the nature of any campaign, we either give you a quote for our services, or charge you simply for results, on a pay per lead or pay per click basis. These are all decisions that would be made at the initial consultation stage of a project. Our lead generation model is applicable both to business to business and business to consumer operations.

Inbound Marketing and Qualified Leads

The beauty of inbound marketing is that it creates much more qualified leads, which is reflected in the fact that inbound marketing, when performed correctly is significantly more cost effective than traditional outbound marketing. Why is that? Because in the inbound marketing model, the action initiator is the customer and the target is your business. Whereas in traditional outbound marketing models the action initiator is the Company, who often scatterguns a wide audience, (e.g. telemarketing), hoping that a fraction of their efforts will hit the target market, inbound marketing uses reverse dynamics. By creating online properties, websites, Facebook fan-pages, listings etc, and then letting potential customers find you through search or referral, you have, (especially when people find you by search), an already pre-qualified potential lead arriving at your site.

Example: If someone searches for “3mm piston heads” and they are arrive at your site which is a well-optimized car parts site sitting near the top of the search engine results, then that lead is already heavily pre-qualified. In fact the main qualification criteria here are the search term used by the browser, how well you optimize your site, and how good the search engine results are.

[So for instance, if the searcher searches for "second hand 3mm piston heads", and you are a second hand car parts site, and you appear at the top of Google, then all the search criteria have been well implemented, the search result is highly relevant, and this is shaping up to be a highly qualified lead. Conversely, if you mention "leather (car) seats" somewhere on your site, and someone searching for leather seats for their living room arrives on your site, then the search process has not performed optimally, and the lead is not exactly qualified! But the quality of the search engines nowadays, allied to sensible site optimization, generally precludes these sorts of anomalous results.]

Lead generation and ROI

There are several studies showing that inbound marketing offers a much better ROI than traditional outbound marketing methods.

From your point of view as a customer, we can make using an inbound marketing system less of a financial risk by offering you the option to pay for our services on a performance basis. So instead of paying us to set up and manage a lead generation funnel, you can simply pay us for leads.

There are still certain overheads associated with this model, and long term it may be less cost effective than buying our services, however we try to be flexible and to work with you in a way that suits your business.

The best way to find out if we can help you with your online marketing and business lead generation program is to contact us (click here for contact page) and discuss what you are trying to achieve.