Reputation – The Flip-Side In my last but one blog post I talked about online reputation, about what people find when they run a search of your business name and how you appear in the search engines. There is however a flip side to the reputation coin, and that is your reputation with Google itself, [...]
Standing Out! Branding these days is surely harder than it ever was. The internet pulsates like a busy Saturday on Oxford street, and with so many options, well, to be frank, if you don’t catch the eye, you really can get submerged by the throng. Names are of course integral to branding. Company names need [...]
The Wild West (sort of) The internet information superhighway may not be a pile-up, but it certainly can be something of a demolition derby. Whether we are talking internet viruses, gratuitous voyeurism, cyber-bullying, or flame wars, (to name a few), there are all sorts of destructive elements online. Set against this of course [...]
2011 will probably be remembered, when the history of the internet is written in 50 or 100 years time, as a seminal year. If it isn’t, then it will certainly go down in the annals of seo as a watershed year. Google seem to take capricious pleasure in doing things differently, sometimes appearing to completely [...]
Blackberry And Apple Crumble It's been a busy few weeks personally, and a much busier few weeks for the world. I guess events in my personal realm have somehow been mirroring what is going on in the wider world; whilst the FTSE crashed wiping billions off stock portfolios, my website crashed, (deleting data I hadn't [...]
From Outbound to Inbound Around four years ago I was working with a web design Company, doing their marketing. Four years is a long time in marketing. Back in 2007 I conscientiously made 6 hours of phone calls every day, presumably annoying local business owners at a rate of about one every five minutes. Back [...]
The (bygone) age of the synthetic backlink Coming to SEO relatively recently, I have a certain scepticism when it comes to the whole merry-go-round of link building. With off-page factors accounting for an estimated 45% of the ranking quotient, (some people say 80% but this is not a verified figure), external links/off-page factors are generally [...]
Google Plus One: from iconic to ironic branding In a landscape of rapidly evolving technologies, every internet marketing and SEO professional not only is obliged to prove everything through ongoing testing to ensure that their methods maintain applicability, they also need to send regular doves out to test the waters, to see exactly where the [...]
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