There are so many different ways to become visible online in 2011. You can, for instance, have a Facebook business page, and get referrals from friends, customers, and friends of friends; you can write articles and mix on forums and build trust and reputation; or you can run paid advertising, (PPC), campaigns. There are a host of other methods we could also go into, but, in spite of all this, the number one method favoured by many marketers remains, as it has done for the last 10 years or more, SEO. SEO is all about getting visitors to come directly to your site through the search engines. Since there are over 4 billion searches made worldwide everyday, tapping directly into the online shopping habits of consumers has now become a global industry, and it is called SEM, short for search engine marketing.
People searching online comprise a huge market segment, and the business of ranking sites highly for specific search phrases, (also known as keywords), is known as SEO, Search Engine Optimization. Since the majority of people searching online never go past the third page of search results, and since over 40% of people searching online click on the first result, and furthermore, given that 75% of people searching online never go past the first page of results, it is abundantly clear that by being on the first page, you open yourself up to a huge area of market demand. The more people that are searching for a specific item, the higher the potential returns from being on the first page. If for instance 20,000 people every month are searching for a specific item, say, “Leather Ipad Cases”, by getting your site to the first spot in the search engines, you automatically will garner, at a minimum, 8,000 or so people coming to your site every month. And clearly, those 8,000 people are highly targeted; they have a specific demand, or, at least, a specific product that they are interested in, and you are perfectly situated to meet their demand.
Search Engine Optimization is comprised of the methods and methodology of getting sites high up in the rankings, Search Engine Marketing comprises every aspect of using the search engines to promote businesses and to make sales. It revolves around SEO, but it also incorporates every aspect of using the search engines to connect with potential customers.
We here at Orange Whale Ltd specialize in SEM.
We can:
- GET YOUR SITE TO THE TOP OF THE SEARCH ENGINES FOR SPECIFIC KEYWORDS
- DRIVE TRAFFIC TO YOUR SITE THROUGH OTHER METHODS
- GET POTENTIAL CUSTOMERS ON YOUR SITE TO INTERACT WITH YOUR BRAND
- HELP YOU TRANSFORM THOSE BROWSERS FROM POTENTIAL INTO ACTUAL CUSTOMERS
The fulcrum of all our internet marketing strategies is expert search engine optimization. Your site should be great. A great expression of your brand values. We believe that our expert seo services can enable you to have a constant flow of potential customers coming to your site for a long time.
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