Quality Seo Services

Implementing a coherent search engine optimization strategy depends on many factors, and the first base we need to reach with our clients is a mutual understanding of what seo actually is, and what it can achieve. Whilst it goes without saying, you want to be “top of Google”, that itself begs several questions.

Top for what? Top where? In what frame of time? How ‘top’ ? No 1, first page….

Our job is to work with you to understand your market, and analyze what search terms we believe are the most effective to try and rank for in order for you to market and brand yourself most effectively. We also need to ascertain the depth of competition in your market, and the challenges faced in ranking. On top of that we need to set out a realistic time frame for achieving results. We also need to clarify what regional and international markets you want to move into. Google’s search engine is location specific, meaning that a search in London will render a different set of results to the same search in Ottawa or Bristol or Edinburgh, for instance. Finally, and all importantly, we need to have a clear understanding of what ranking position is likely, possible, and viable.

Beyond purely an SEO Services provider

Understanding your marketing strategies and aims allows us not only to identify the best kind of campaign for you, but also to pursue the most effective channels of marketing for your business. Optimization can be modulated in certain ways, and any campaign can be tailored to include various aspects of internet marketing which promote your branding and your market identity. Ideally, the more we can collaborate with you, the more long-term benefit we can add to your business. Although we market ourselves as a lead generation and SEO Company, we are first and foremost a Marketing Company. Our job is to work with you to advance your business, and we are happy to collaborate as much as you require for that to take place.

How We Operate

Once we have discussed your business, and we have understood your business strategy and your overall marketing objectives, then we will work through with you what kind of internet marketing strategies will be best suited to you, given your aims. This could mean anything from raising your local profile, to a standard SEO campaign targeting particular keywords, to something more extensive and evolved, using multiple internet marketing channels to broaden the scope of your campaign. Even ‘standard’ SEO campaigns use a multiplicity of tools, but we need to structure a campaign according to your requirements, and the scale of project you envisage, perhaps implementing different strategies and broadening a campaign over time, for instance. The various levels of service we offer can be broadly delineated as

• A local search campaign
• A full SEO campaign
• A bespoke marketing project

Our pricing gives you some idea of how we charge for these various services, but all services operate by quotation. If you want a standard site SEO evaluation, this we can do at a fixed rate. Local search is a very competitive area which operates to slightly different search dynamics, therefore we offer an entirely separate local search package. Our local services are aimed at generating business for local Companies, and revolve around a partially different set of practices to normal SEO. For some Companies, capturing a share of the local market is enough in itself, and for others, it is a good initial phase for their marketing plans. Either way, we can implement a local search campaign. Our services are designed for all types of business. We can literally do most sizes of project, from getting the local cleaning company regional coverage, to operating extremely large sites requiring sophisticated technology and data management resources. (If you are not sure, just ask).

The Final Piece of the Jigsaw

It is an old internet marketing adage, that sales = traffic + conversions. Search engine optimization is concerned with the art of creating traffic, search engine marketing, (SEM), deals both with traffic creation and conversion. We market ourselves as a lead generation and SEO Company, meaning that we not only cover the process of creating natural organic traffic, (SEO), but also the process of converting that traffic into leads. We are happy to work exclusively as an SEO Company, simply creating traffic for you, but we are equally happy to work as a lead generation Company. However the two disciplines are different, and converting website traffic into leads and customers requires a further level of site analysis and ongoing site development not required of SEO. Whilst our ‘local search’ package is by nature really a lead generation service, our search engine optimization services for websites are primarily SEO services, and are a fixed cost package, whereas ongoing lead generation services, which require ongoing site analysis, can be bought as contractual packages with ongoing monthly costs, or as a ‘pay by lead’ pro rata service.