SEO Consultancy Services

Whilst Apple may now be a marginally bigger Company than Google, Google remains the world’s preeminent Corporation in one regard. It has the highest percentage of PHD’s in any corporate workforce. I imagine working within their Mountain View head office must be not dissimilar to a Nasa complex, only maybe more laid back and futuristic……I imagine geeks and genii with long hair rather than crew cuts engaged in conversation around dramatic water features rather than water coolers, and a culture which encourages the free flow and exchange of ideas between departments. Is Google an unusual Company? Well, yes, apparently so. They are fairly idiosyncratic in their working practices, and apart from being one of the fastest growing Companies in history, as well as now one of the largest in the world, there are a fair few people who view them as having changed the face of corporate America, in terms of its management structure and philosophy, by dint of their apparently revolutionary methods. For instance, apart from having the quirky motto of “don’t be evil”, they also require their staff to spend 20% of their work time on personal projects….nice.

Why do I mention all this? Because Google sets out the framework for much of what SEO is. They possess around two-thirds of the search market, with Yahoo and Bing, who are their major competitors, (now merged incidentally), possessing the other third; however, as we all know, Google are pretty much synonymous with search in the minds and lexicon of many.

Having an insight into how Google operates, their goals, missions, agendas, and methods, is a significant step in mastering SEO. Furthermore, realising that Google never sits still but thrives on innovation, being in fact a workplace where innovation is probably accorded the highest value, and understanding that development takes place in a corporate ethos of cooperation and teamwork, means that Google’s virtual product and service offerings are completely polymorphous, in a state of constant development and evolution.

As a result, learning SEO is less like learning to play golf and more like a perpetual maths exam. It is not a science of mastering certain mechanical processes which enable you to hit a static object, it has become more a kind of mental gymnastics, where a constantly changing landscape of problems is presented, and constant ongoing solutions need to be innovated. That of course is a simplistic analogy, but whereas traditionally SEO has been a discipline where you could master certain precepts, it has become a different entity now. Google is looking for the most accurate, highest quality results it can, and it is devising ever more sophisticated methods to shake the metaphorical chaff out of the wheat. It experiments and updates regularly, and keeping abreast of those developments is a full-time job. In short, it has become a fluid adaptive science rather than a white collar skill. The changes we have been seeing in the last two years, and in particular now that Google has genuinely embraced social media with Google+, mean that the old order is possibly about to vanish, and a whole new realm of considerations, constraints, and criteria are about to come into existence. If your SEO team is stuck in 2009 or 2010, (or even 2011), you will not be seeing results. It is that simple.

Does Orange Whale have a solid SEO track record?

Yes, we do. The seo consultancy service we offer is grounded in real world practice. We know how to rank sites properly in really competitive markets. Let me explain.

One of the most difficult areas to rank highly for is SEO itself. There are hundreds of SEO Companies, probably thousands. Yell.co.uk lists 705 SEO Companies. With 705 Companies ranking their sites for their SEO services, you can imagine how intense the competition will be for those SEO centric terms.

Now of all the terms people use in their searches, “SEO Company” and “SEO services” are the most used. The search term with the highest search volume, and therefore the most desirable term to be ranked for, and consequently the most competitive, is “SEO services”. In fact there are three quarter of a million annual UK searches involving the phrase “SEO services”, (and over 200,000 searches for just plain “SEO services”).

Yes we really can get your site ranking high

So where does Orange Whale rank for “SEO services”. The most accurate way to find out is for you yourself to conduct a search. You can go into Google and do that now. At the time of writing, we rank 22nd, although this is subject to change.

It is also more than possible that you found us through a search such as “seo consultants uk” or “seo consultant london“.  These are just a couple of the many keywords we rank highly for, as can be seen on our published list of keywords we rank for.

Why don’t we rank first?

Well, we are a very small Company that has been in existence since April 27 2011. Our website is barely 4 months old at the time of writing. So we are a new site, and we don’t have the resources of larger Companies to boot. But we are still able to rank within the top 30 in a relatively short space of time.* This is firm evidence that we know how to compete in this marketplace. Our top 30 ranking took 3 months to achieve, and in fact we can work quicker than this. If you are not impressed by our ranking, examine where other SEO consultancy firms are ranking for “SEO services” and “SEO Agency”, bearing in mind that these search terms are considerably more competitive than something like “seo consultancy”. If you contact us, we can talk more regarding proof.

What kind of SEO Consultancy service do Orange Whale offer?

If you have an in-house SEO team, we are able to instruct them in the A-Z of SEO best practice. We can work either remotely or on location, and we provide full and comprehensive support as part of our training. To find out more the best way to contact us is by phone or email, and we can see what kind of help you might need.

*In truth, we haven’t expended all the resources we could have into this ranking. Resources spent ranking our own site means less resources on external projects.